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Originally Posted by websiex
I don't see why it would be a problem for google. I mean, they're on the internet, so why would it be bad if using a search engine was called googling? It isn't like Yahoo! can run adds and say "For best results on finding information, google at Yahoo.com!"
I would think your example only applies to physical things...
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Yahoo tried it with their "Do you YAHOO?" campaign. It never took off. If I were google I'd try to get my product/service in as much of the common vernacular as possible.