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Originally Posted by $5 submissions
It's fine and dandy if your brand is associated with good things. What if it is associated with bad things? (example: spam)
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Well let's look at Mickey Mouse
a lot of people don't know it's in the dictionary and has a derogatory connotation.
Mickey Mouse
adj. Slang
1.
1. Unimportant; trivial: ?It's a Mickey Mouse operation compared to what goes on in Lyons or Paris? (Jack Higgins).
2. Irritatingly petty: the school's Mickey Mouse requirements for graduation.
2. Intellectually unchallenging; simple: His Mickey Mouse assignments soon bored the students.
3. Melodramatic or sentimental. Used especially of popular music.
Now we all know Mickey Mouse is anything but trivial, the character has helped launch an empire...and I don't think it's affected Disney at all ;)