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Originally Posted by Dollarmansteve
Who looks dumb?
His point wasnt that it would become a verb (which it clearly has) it was that the term 'to google' would be applied to all generic internet search even when not performed using google.
Examples:
- many people call any form of generic ASA 'aspirin'
- nearly everyone calls tissue 'kleenex', which is a specific brand
This dilutes the value of the brand by lumping in lower quality generic versions.
So again tell me - who looks dumb?
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Bingo. Asprin was a trademark along with others I mentioned. Keyword being was. Xerox had to aggressively enforce its trademark or face loosing it as it became an everyday word meaning photocopy.