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Originally Posted by DamageX
No such thing.
Gene, you should stop by my URL. 
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Damage X, I did. Your site is right on the money regarding:
" This industry is full of talented designers. Many of them will create the most amazing, artistic, flashy designs. They will catch your eye and leave you in awe. However, how many of them will actually get you the clicks you need? Like it or not, the fanciest of designs is worth absolutely nothing, if it doesn't fulfill its most basic requirement, namely to make your visitors click where you want them to. This is where we come in."
You have a clear understanding of the primary role of design... it is the spoon not the food. The focus must be on the food. The designer must know this in order to make the whole gallery enterprise worth doing.
Good stuff, Damage X
