12-29-2005, 09:57 PM
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see you later, I'm gone
Industry Role:
Join Date: Oct 2002
Posts: 14,216
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Don't know if you saw this yet:
Quote:
In February 2000, Amazon.com announced that it had been granted a patent (6,029,141) on all the essential components of an affiliate program. The patent application was submitted in June 1997, which was before most affiliate programs but not before PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and a handful of others.
"While I admire what Jeff Bezos did for the industry, he in no way pioneered anything," said Brad Waller, VP of marketing for EPage.
"He popularized the idea, but he was a latecomer -- by about two years. There is quite a bit of documentation on this issue, including assertions by Jason Olim and Matthew Olim, in their book about founding CDNow, that they had an informal program in 1994," continued Waller.
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http://www.affiliatemanager.net/article17.shtml
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