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I think the embedded flash is cool and all that, but I tend to believe that anything that can piss a surfer off, take too long to load or can possibly cause their browser to crash (flash often crashes my system), is a bad thing for sales. I'm of the mind that we need to treat them with kid gloves and coax them to whip out the credit card... Case in point, another sponsor stuck auto playing videos on their new tours, my sales dropped.. I changed my linking to the old tour and sales went back up..
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