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Serge did what Serge does best.
Sell. Even if the sale is not such a good deal or more than one bargained for Serge was good at it, always has been and most likely for the rest of his life. He is a great hustler, no one could dispute that without looking like an idiot.
But really Its no different than any other business staged to sell. Build it up, make it shine make it gold then bang SOLD!
Hey Lens recently did the same thing, while keeping his hands in the furnace! Now thats a new trick. But at any rate the pattern is always the same in business.
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