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Believe it or not but I think that Geico has a really strong/aggressive marketing campaign here in Florida (can't speak for other locations as I am not there). We are bombarded with T.V. Commercials, Radio Ads, Newspaper Ads, and Billboards. Their name has been plastered so much across every mass communication medium that it's hard not to picture their brand when thinking of Insurance.
Geico has cornered the market as far as I'm concerned and it has all to do with their uber aggressive blanket marketing. Everywhere you look or listen it's Geico this...Geico that. Some of it is clever, some of it is just downright stupid. However, it gets the point across.
They wanted to get their brand stamped into the consumer's psyche and it worked like a charm.
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