Originally Posted by AaronM

Jack Daniel's
Saab
BWM


If I owned a mainstream company who was a Strong player 20 years ago in whatever field.....This is what I would do for 2006.

I would cut my marketing expenses way back and simply play the commercials from 20 years ago. Hit a subliminal and sentimental chord that brings people back to their childhood. Every 30 to 40 year old would be a loyal customer and I would simply re-brand myself by exploiting their emotions. Market shares and profits would probably be better than ever even if my product had slipped in the last 10 years.

What's my point?

Emotion sells and these 3 companies targeted emotions well.