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It sounds good, Aaron, and I think you're right in general principle -- marketing is going to get emotional -- but, The bonds we may yet have to old jingles or, brands, sensations from our youth, have likely weakened and grown indistinct in their ability to tug us towards specific types of purchases. What we should be now is the opposite of emotional, most especially in the planning of the "faces we present", be they to serve marketing purposes, corporate image, personal image, brand name choices, advertising image choice (licensing trace), etc.
But the tone of your enquiry has drawn an overly-cautionary sounding response from me, Aaron. That was not my intent.
What I mean is, acquire all that good stuff and come talk to me once you have.
2hp
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tada!
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