RogerV, I agree with what you are saying. Sex is much better than violence any time. And yes kids will certainly find a way to rebel when the thumb on their head leaves an indentation(or just for the sake of rebelling

)
Shooting--
The lack of control by adult and non adult marketers alike has made me reign in control on what my kids access on the web and email(of course, it seems most parents don't care as the computer makes for a cheap babysitter)
They have their own domains, but don't really use them, yet. The oldest is 8, and the email on the name is setup and functioning, but only allows email from their Mom, but usually she(Mom) calls them vs. using the mail.
Not sure where that came from, but maybe you could buy the kid his own domain(in the future it could be his calling card) vs. setting up a profile on a free space?