As I was explainig to Franck, the dissolution of the unit of content called "page" has left us
with "instantiations of dynamic content via templates and feeds, with design, visual
appearance, and user interface provided remotely through CSS." These pages don't exist. They
are contingent instructions for running scripts There was no way to avoid this happening, and
it's a very good thing -- URI's can be made and changed for large numbers of content items in
a few seconds, and yet it all remains emimently readable and traceable by the spider who
absorbs these changes almost seamlessly. The contribution of the blogform is all this backend
power in an irresitibele user vehicle for individual expression. But gone are the days of the
lonely, pathetic webmaster making lovely things no one will ever see. The blogs also bring a
form of democracy that is by far the most awesome development on the web to date.
Previously I wrote:
Quote:
RSS comes into play as the mechansm through which Syndicators will deliver content to
Afiliates, and through which Affiliates will communicate with each other and Syndicate
Forward.
While it is already commonly understood and expected that sponsor programs will give you tools
and content to help you promote them, the tipping point in that relationship is definitely
shifing in favor of the traffic sender.
Here again, RSS comes into the picture, as Sponsors/Syndicators pump billions into affliate
acquisition marketing. Production costs rise with audience market share. And audiences are
notoriously fickle. This is exactly like broadcast television, during its sponsored hey-day,
with a few very important differences.
1.For Syndicator/Sponsors the top line will no longer be limited because it is a
function of available ad-space or air-time inventory. Once you have spent a million dollars
for 30 seconds on the Super Bowl, where do you go from there?
2. In contrast, revenues from online sales will be comparatively unlimited. Affiliates
will be the ones who open markets for companies, using cultural, language and technological
expertise to monetize "traffic" in all its forms and wherever it exists.
3. The use of the Web for value transfer of unprecedented global scale creates new
billionaires all over the world, in many cases ovenight.
4. Everyone has a net "presence" of some sort, and whether they are recommending a
dentist to a friend or operating a $50,000/day e-commerce site -- we are ALL affiliates.
5. The onus of performance shifts all the way to the Syndicator/Sponsors. Just as it is
today, the programs with the highest payouts and the best tools win -- except in this future
scenario, Affiliate Marketing is the only marketing.
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But back to images.., images and a few other "object" file formats are going to take on a more
substantive role in trustrank computations and other "assessments" companies will undergo
becuse they will be the most substantive (changeless) things people link to -- more
importanly, they will play a large role in feeding the next stage of the spider's evolution,
cognitive complexities such as
metaphor. This is where you must
stop thinking that the aim of this is misdirection or deception. You think Google is content
to have only solid/binary values of meaning shape the spider's actions? Course not. They
want it to PERFORM. Before I commence the list of things I would say are "rules", please
remember that a SE that has undertaken the enormous challenge of indexing and providing access to all collected human knowledge has got to learn some things. TEACH IT, INTEREST IT, REVEAL YOUR COMPLEXITY to it, it likes that a lot.
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