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Yup, webmasters have the same issues to look at as well. I used to have an enourmous ROI % last year before the January Internext. Shortly thereafter, it plummeted. So since then I've been working on getting volume of traffic rather than improving ROI. So to speak, I am changing from the low volume/high ROI model to the high volume/low ROI model. I find the high volume model to be less risk though in the long run.
Everyone (webmasters and sponsors) should always evaluate their ROI's to see what works best for them.
WG
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I play with Google.
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