Quote:
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Originally Posted by baddog
Well, you have completely succeeded in confusing me
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Whoops, sorry about that. Let's try that again.
Long before blogs and blogging had reached the staggering popularity they have today, there
was an understanding of Reciprocal Linking in the Adult Biz. Simple "You gimme a link, I'll
give ya a link" evolved into complex scripts that balance not only for volume but for
converting "quality", developed by some of the most talented innovators in all of e-marketing,
people who post right here on this board. Later, a greater awareness of SEO principles
introduced relative PR into the list of issues you had to consider when you recipped with
another site. The impact of linking relationships between blogs, both to their respective
Page Rankings AND the WAYS in which the SE's will index them is built on the principles of
Relevancy (an arithmetical calculus), BUT also begin to integrate some of the new principles
of TRUST. TRUST IS REPLACING RELEVANCY, FYI, as the basis of Page Rank. See PDF linked
above.
To continue with the example of my blog (*******************.com) and Mike's new blog
(internextlive.com), we have an imbalance of PR, an imbalance of "maturity" (DB size/# of
posts) and an imbalance of age (inception date).
Normally, all that would be recommended is the now conventional "blogging it" link, which
happens when a blogger wants to excerpt another blogger's post on his site. As I describe in
the article, you should always link up, never down (save for the loophole 5:1). Google
rewards this when done right, because #1) you have proven yourself capable of identifying
"quality" (as determined by the Spider's opinion of the site you choose to link to), and #2)
because you are adding descriptive value to a pre-existing item in the index. You do this
with a "more" link on the basic end of the spectrum, or more complexly, via careful selection
of anchor text for the link to the single-post permalink of the article you are blogging.
That would be as illustrated by link 1. in the sketch below.
However (and I can already here my Uber-rationalist friends from across the pond and up north begin
to froth at the mouth), something rather
trippy happens when two blogs recip as
illustrated in link 2. Remember, blogs are not expected to be in a (let's call it) "tight" recip
with other blogs. By tight recip I mean post-to-post. A "loose" recip would be
[blogA/post5]>[blogB/post33]:[blogB/post40]>[blogA/post7], for example. There is a formula in
the PDF above that lets you resolve a hard value for TrustRank from such a relationship. But
the beauty of TrustRank is it's intuitive, assuming you have any familiarity with trust or
bein trusted -- lol.
Look at at this way: The senior blog has conferred "trustability" upon the junior blog by
linking to it from an ORIGINAL post (that's KEY), which the junior blog has blogged. If the
senior blog just blogged one of the junior blogs posts, that would (under most circumstances)
violate TrustRank and hurt the Senior blog, and do nothing for the junior blog. This gets
around that --
2hp