I love your posts Doc, very informative. That said, I have a problem with your math.
Quote:
Originally posted by TheDoc
It is easy for most any paysite to hit 3.5-4.5 average retention ratio because their is no trial.
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You add in a trial and it drops it to 2 months..If your lucky.
So if I get 100,000 hits with no trials and convert 1:1000 I get 100 signups X 29.95 = $2995
100,000 hits convert at 1:500 = 200 X 4.95 = $990
200 at 35% converstion ratio (average) 70 X 29.95 = $2095.50
Add the two together $3086.50 I win with trials. As well I have
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First scenario: 100 signups x 29.95 = $2995
PLUS 3 extra months retain = 3 x 100 x 29.95 = $8985
Total sans upsells: $11980
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Second scenario: 200 trials x 4.95 = $990
70 (35%) retain past trial and retain 2 months: 70 * 2 * 29.95 = $4193.00
Total sans upsells: $5183.00
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Now tell me, why are you offering trials again? We sure don't, and we love it. Trials suck ass.
Cheers,
Backov