Quote:
Originally posted by RogerV
I'm just curious when you buy shoes or even a drink what do you purchase?
what type of computer do you have E machine or HP or whatever?
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I buy comfortable shoes. Don't worry about brand... just something boring, black, and leather that doesn't crush my fallen arches. ;)
I buy a lot of weird drinks... organic colas, grenadine, fruit juice... Some brand names, some based on experience, some because they are on sale.
And, of course, my computers are Macs...
I get what you are saying. People like brands, because they are sure to get something they can trust. However, that only works if they have had a good experience with that brand before.
Brands arose because of really low quality around the turn of the century, mostly. People never knew what they would get. With coca-cola, for instance, you knew every bottle was the same. We see the same thing now with McDonalds... it isn't the best, but it is consistent... and the rat tails in the bottles are more rare now. ;)
However, think about how this applies to porn... People don't want a faceless corporation. They don't want just consistency. They are looking for a personal experience... They are masturbating, for christ's sake! Would you wank over the golden arches?
So if you want to do well, you need personality, and you need the *consistent* experience you give them to be really great. Otherwise, your brand has no value. (Not targetting anyone in specific here, it's a general point.) With Porn, you have to at least be an Apple or a Saturn... You can't be a Hyundai or a Packard Bell.