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Originally Posted by bhutocracy
I think it's DINK.. for Kids, it's not a gay term but a marketing term for any relationship where there are two breadwinners and no kids.
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Yeah, that's it. I remember talking about it before with someone who was telling me that the biggest market outside of Hispanics in Florida wasn't retirees but homosexuals (he referred to them as DINKs).
Makes sense to me and a nice part of my client base is homosexual. Their money spends just like everyone elses and they are the easiest to deal with in my opinion.