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Originally Posted by PR_Tom
I'm not just talking out of theory here 
I'll give you one vague example so as not to ruin myself and my ad.
If I edit one of my ads on Saturday, it'll begin displaying for the primary one word very popular term. UNTIL Monday morning, at which time it stops displaying for that term.
I've done it 4 or 5 weeks in a row now. |
Ah, clearer.
That is the creative being entered into another state, flagged for review. For some reason, adwords (the team) thinks it'd be smart to pull ads while they're being human reviewed. Theres no name for this process, because it's fucking stupid.