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Originally Posted by darksoul
Is 15% CTR realistic ?
I'm pulling 2%-3%
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Depends what the topic is, how good the competition is, how shitty the organic SERPs are for that phrase, and more.
How spot on you are with showing the right ad for the right keyphrase?
If people are googling for "lesbians wearing clown suits" and your ad says "Lesbians", because you failed to write different ads for each important keyphrase, your CTR obviously won't be as good as if the creative were properly matched