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Originally Posted by studiocritic
also, the rest of you talking about budgets.. google does not "flood in" traffic, or cap you per diem. those are daily budgets are multiplied by the number of days in the month, and act as a monthly budget. if you have a $30/day budget, google can hit you for $100 one day and $0 the next.
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"Do you just pull all of this stuff out of your ass?
The amount you're willing to spend on a specific AdWords campaign each day.
AdWords displays your ad as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day.
On any single day, the AdWords system may deliver up to 20% more ads than your daily budget calls for. This helps make up for other days in which your daily budget is not reached. However, you'll never be charged more than your average daily budget over the course of a month. For example: if your daily budget is $10 and the month has 30 days, you might be charged up to $12 on any single day but your monthly charges will never exceed $300."