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Originally Posted by Raven
I can't speak for other sponsors; but, I can speak for us.
We are always interested in new ideas. First, we would want to hear the idea and weigh the risk versus the benefit in terms of long term profitability. If something will cost more than it will produce, it is certainly not something we will consider.
We also look at the big picture in terms of time spent on development of said idea and the projection of potential profit. If it costs us 20k and the projections predict only a few thousand, then no. We will most likely not pursue the idea.
Forward thinking companies have what I like to call 'honey do lists'. Not very technical, but it's pretty self explanatory. Our plans call for constant evaluation and prioritising. We look at potential and we look at reality.
If an idea is not pursued that moment, it doesn't mean it will never be pursued. Again, I would have to hear the idea in more specific terms than what you've laid out. I would like to think we are pretty forward thinking when it comes to the future revenues of our company; but, risk is always weighed against the potential benefits. The greater the risk, benefits had best be pretty damned sweet.
If the idea is innovative, it certainly deserves the time to listen. It doesn't always call for action.
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Bravo. And what you are saying is something I like to see and hear. My issue is with those sponsors who operate their businesses quite succesfully in some angles, and (IMO) through sheer pinacles of ignorance in many others.
Someone may have a blockbuster idea that's been proven effective in a mainstream setting, however when translating that idea to someone in Adult, one tends to see this industrys character - very linear and immature. It's like trying to provision a new opportunity through a snobbish 14 year old trust fund heir. Their ignorance of the proposed "technology" just makes conversation difficult, their reluctance to pursue it further with no counteroffer for additional consulting, and a lucrative opportunity unneedingly lost.
What I also wonder about is why is there so much fierce competion between spnsors and no cross-sell collaborations instead between them? How about adding a few more steps to that two-step sponsor-affiliate ladder? Or am I wrong? AOL trades links with Google, Amazon retails with Target, why is this industry so damn narrow and immature?
(I already know the answer)