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Originally Posted by gentmaster
Let's say you're an affiliate and operate from a business-to-business angle and wish to integrate an idea mainstreem along with the sponsors own programs. Given that it is mainstream and non-adult (non-traditional), sponsors seem agile and quick to discount its possibilites.
However, this seems prevelant in the Adult web industry only. For all the flash and glitz sponsor banners shout, underneith it all they operate pretty linearly without much offshoots or consideration for customer development options that exist beyond the standard sponsor-affiliate relationship.
Sponsors are risk-averse to creating alliances. Hence the one-dimenional thinking I originally stated.
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I can't speak for other sponsors; but, I can speak for us.
We are always interested in new ideas. First, we would want to hear the idea and weigh the risk versus the benefit in terms of long term profitability. If something will cost more than it will produce, it is certainly not something we will consider.
We also look at the big picture in terms of time spent on development of said idea and the projection of potential profit. If it costs us 20k and the projections predict only a few thousand, then no. We will most likely not pursue the idea.
Forward thinking companies have what I like to call 'honey do lists'. Not very technical, but it's pretty self explanatory. Our plans call for constant evaluation and prioritising. We look at potential and we look at reality.
If an idea is not pursued that moment, it doesn't mean it will never be pursued. Again, I would have to hear the idea in more specific terms than what you've laid out. I would like to think we are pretty forward thinking when it comes to the future revenues of our company; but, risk is always weighed against the potential benefits. The greater the risk, benefits had best be pretty damned sweet.
If the idea is innovative, it certainly deserves the time to listen. It doesn't always call for action.