Originally Posted by After Shock Media

For me the primary reason to go is to land more business and make more contacts. I get a chance to meet a few more people each year. Meeting someone face to face typically gives you the inside track you need to get idea's of the ground, stay at the top of the list for projects, and all of that. I learned awhile ago that attending shows and making the most of them really does end up leading to more business that supports your growth through the next year. Without constant growth I could not imagine trying to cover the costs I have that are always rising.