I guess my only comment to those that aren't always experimenting with new programs is that you run the high risk of becoming a dinosaur over time. Things change and everyone needs to be reinventing themselves or working with companies that are doing that on a regular basis. There's a lot of bullshit on the boards. The reality for most is that they are working harder than ever before to earn the same money or less than they used to.
I'm not saying that people should necessarily dilute or change out where all of their traffic goes. I am saying that the smartest of webmasters are on top of their game, always planning ahead and making an investment into their future success.
Seems to be worth saying here, especially, that Roger's program seems to be fresh and innovating and worth a serious look or experimentation.
Brad