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Local is _okay_ Nothing more then a yellow pages search engine. Maps are provided by mapquest like all the others and they seem to offer a sms (send this listing to your phone) option. If it's growning in popularity it's most likey due to it's simplicity and brandable domain name. (2c) Google's Local is slightly more OTT (over the top) considering alot of people online at the moment aren't exactly tech savvy and google has a more complex interface (UI). Everytime I mention Yahoo! Maps (maps.yahoo.com) to someone they say "yahoo offers that?" .. lol
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