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Originally Posted by AVNChris
Couple points:
Before everyone slams me - realize that I work in sales for AVN Online- not marketing. So I was not aware of this mailer. But I would like to address people complaints.
We do take complaints seriously. If you recieved a mail peice and do not want to get them in the future - follow the steps below. If you just want to complain - and not take the steps to stop future mailing please dont complain again!
I come from a direct response background, the company I used to work for was considered the BMG of Porn - mailing out up to 5 million hardcore mailing pieces monthly - so I do understand that people can be offended by receiving adult oriented mailings - if you do not want them - do something about it.
1. If you do not want to receive mail from AVN - send mail or e-mail to me and I will have you removed from the list. Realize that you will not receive any more mailings from AVN including AVN and AVN Online. We do not want to send anything to people who do not want it.
2. Anyone on our mailing list has at some point contacted or been in contact with AVN and has requested magazines or other info from AVN.
3. If you do not want to reiceve junk mail in general - go to http://www.the-dma.org/ and add your self to the do not mail list. Every DMA member is required to merge mailings against this list.
4. Come you work in porn.... your mailman already thought you were gay -- just kidding.
Cheers  |
Chris, that's great and all, but what about those webmasters who actually WANT to receive AVN cos they enjoy reading it or find it helpful for business?
What it sounds like you're saying to me is that AVN will continue to send out their mags however they see fit, and if you don't like how AVN does it then 'don't complain' just quit getting them?
I think that's a poor way to respond to legitimate complaints from your mailing database. How many porn mags (like Hustler, Playboy, etc) would send to their customers in a clear envelope? They all use brown envelopes for a reason: DISCRETION, a common courtesy that wouldn't hurt AVN in any way (yes I know it's a different target audience, but that doesn't negate my point).
The AVN Mag is apparently another revenue source for AVN, shouldn't AVN want to retain and grow their current database to include more webmasters rather than NOT accommodate (through something that seems to be just common sense anyways) them and result in a LOSS of circulation?
Decline of circulation = loss of advertising $$ = bottom line it's less profit for AVN!
What's the big deal switching from clear wrap to brown envelopes (or dark wraps that don't reveal anything) anyway? Does it really cost that much more?
