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Originally Posted by Doctor Dre
It's all about setting the bar high to get better search engine results.
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I disagree - the higher the bar is set, only the hardcore SEOs will ever be able to do enough work to rank well. Highly relevant sites that don't use aggressive SEO tactics will have zero chance of doing well.
Back in '99 when Google was still just getting known, the search results were highly accurate, timely and very little spam. Of course, once Google got popular all that changed and their engineers are constantly fighting to stay ahead of the blackhats. But like hacking, it's nearly impossible to win.
Do a search for nearly any major keyword/phrase and you'll see pure SEOed results top to bottom. Sure, many sites are relevant but they are a project that had serious work go into them to get those results - it's not about relevance any more but winning the SEO game.