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I was speaking in terms of a program that has existing architecture to market a site. Obviously, if you have problems getting traffic to a site, exposure elsewhere has its benefits.
When you do have the means to put a product out there and get traffic to it, having the model also being marketed by 5 or 10 other large programs makes you uncomfortable as you pay out the start up costs for a site.
Magazines are buying web girls for layouts in their titles because so many of the great new discoveries these days are being sourced by web entities and not by photographers that submit for print exclusively. Nowadays, a photog that submits to print exclusively is a rare thing and most have an internet presence in either site development or content sales.
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