Originally Posted by Fletch XXX

i think in a weird way what we did at that time was somewhat ahead of its time.

using internet based viral phrases with the nerdery that surrounds not only message boards but being a webmaster - the shit was just perfect marriage and it would become viral itself.

i remember writing about how using something like that would in effect infect the masses and how not many people could pull that off. it was your 'yt" status that would take that from just a track, to the elite of the BBS internet world. this is more than viral marketing.

as i said, now not only webmasters have gotten it, surfers on gamer forums are saying "drink more post more"

i think that kicks ass, and you did something that not many could do.