you hit it right on the nose
a few years ago the idea was to make surfers go through hoops of fire to find the free content
and of course this made them much happier to sign up with a paid sponsor so they no longer had to deal with all the redirects, pop-ups, blind links and ultimately the crappy 10 thumbs supplied by the webmaster
today, webmasters treat surfers with kids gloves and give them what they want - to create a false sense of trust - hoping that in turn this will get them signups
this methodology will only work with sites with lots of traffic and i personally don't think it's the trust issue that eventually gets them the signups but rather a numbers game
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