well, of course it looks very good.
but it's a compromise, a balancing act. for the right surfer who can access these big files they will pay, problem is at this point in time that population is maybe 15%.
then there are increased BW and storage costs, nothing tricky about the encoding part, and this particular clip is unremarkable content wise.
truth is you could have cut that file size in half and had something "almost" as good image-wise for most surfers.
hi-rez it is a champagne product, and it's coming fast, and should be reserved for your most spectacular exclusive content.
i think you are about 12 months early to make any big ROI overall.
