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I think cutetwink is asking about data rate, compression, etc., although the tips about the aspect ratio were correct (and very important).
For compression, Sorenson is a good codec. I recently purchased AutoDesk Cleaner 6 (I'm a Mac-head), and it has a wide range of compression settings.
Use trial and error with a small clip and dial in what you think is the best trade-off between quality to file size.
ADG Webmaster
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