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It's really pretty simple how it happens. The record companies start sending out the albums to radio stations for play and magazines/newspapers for reviews a while before the come out to help create a buzz. If it's a major artist they could easily send out seveal thousand advance copies to these places. All it takes is a couple of people ripping it to MP3 and putting it up.
I used to write for a music magazine and I would get 20-40 CD's a week in the mail from record companies wanting me to review them. Funny thing was I would maybe review 2 a month. Many of these record companies would send a copy to everyone on the staff at the magazine hoping someone would write about it. I would keep the ones I want and once a month take the extra crap to a record store and sell it. So often time the record store would get my "advanced" copies and sell them used before the actual album came out.
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