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Originally Posted by Sebastian Sands
Record companies do it themselves. Release a few songs of the new album on a p2p network and it will create a small hype.. I think they call it marketing 
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nope. artists who have anticipated albums dont need this kind of attention, and those who don't have anticipated releases...well no one cares. Very rarely will an A&R make this slip.
The main culprit is pre-releases to radio stations. Next in line is lifted copies right out of the studio or record company. I know a couple of people from RNS...they have some connections you wouldn't believe.