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I think I would file this under the "Self-Ridicule" advertising tactic.
Elements: post a funny subject accompanied by a mildly amusing self-deprecating joke.
Payload: located in the sig.
Watch out for it: I'll be posting the MASTER list of all the advertising tactics [conscious and unconscious] used in GFY and, the ultimate spammers paradise, Usenet.
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"If you hate a person, you hate something in him that is part of yourself. What isn't part of ourselves doesn't disturb us." -- Herman Hesse
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