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we do not use email campaigns instead we advertise on webmaster boards and major events along with other campaigns plus word of mouth. Unless someone signs up for your site and requests updates, your spamming. Simple as that.
If your still planning on doing it, then I suggest that whatever list your using that you make sure that you put a note at the bottom that should webmasters wish to be removed to reply (or use another email address) that they do so - and when you receive that email.. get them off the friggin list. The damage caused by having a reputation of 'spamming' can do your business more harm than whatever good you think can be accomplished by an email campaign.
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