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basically, the most important thing is that a designer will NEVER know better than the site owner, unless he's very deep into the niche. Now, with programs working on multiniches the owners just say: "hey, throw me a header and a few episodes and let's call it a tour". Of course, conversions suck. We work very very close with our designers in every aspect, ie we had an arrangement with some sponsor where we'd have our own designers make tours for specific niches the sponsor didn't have a clue about. OF course, they rocked and they tried to buy us the tour to give to all their affiliates, which I didn't agree, why would I share my earnings with other people when I'd have all for myself? This sponsor then hired another designer and tried to copy the ideas, still not having a clue on what we REALLY did. Guess they failed again, we just dropped them after some funky stats, so I don't care at all.
This being said, a tour could look exactly the same as all the tours, but then you have content, copy, sales pitch and stuff other won't have and that will make the difference, so not everything is black and white, there's a lot of shades in between. Since we only promote very specific niches I or my partner know about, we'd say without the shadow of a doubt what will work and what won't with just a glimpse of the tour, and usually we don't fail. So maybe (just MAYBE): is it possible that you don't know the niche enough? Just asking, maybe that's where the problem is
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