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Old 11-26-2005, 11:21 PM  
studiocritic
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Join Date: Jun 2005
Location: Irvine, CA
Posts: 2,442
Quote:
Originally Posted by $5 submissions
So would it be fair to say that most of the 'tweaks' you have in mind focus on TEXT and forms? Any ideas re page sequencing? How about redundancy of call to action?
actually while i was out at dinner i was thinking this over about call to action.. there should be further calls to action, exit pops don't really work anymore, but i guess something like a combo of those and trapping back button from join page.. offering a "temporarily" lower pricepoint if they decline to join..

page sequencing..

1) landing page that segments visitors based on what they're looking for. example: ass licking (straight) niche. some people are looking for FF, some MF, others FM. there should be 3 big thumbs on the landing page. 1 for each of these categories. have the visitor pick one so we know what they're after.

2) now they're on a long page showing everything they're going to get (thumbnails linked to sample clips, like we see everywhere now). only ON TOPIC content is displayed here. if they picked FM, there is *NO* MF. period. at the bottom (and top) of this page there is a simple text continue link.

3) this page lists benefits. how much content is inside? how many exclusive models, found nowhere else? how often is it updated? how many satisfied members do we already have? "less than $0.xx/day!". another continue link.

4) pic of a model(s) from the site in an enticing pose with a fansign asking them to come play. ;) here is the page that links out to the billing method, so we'll need a button for each payment method here. clear cut. standing out. needs to be very clear what the next step is here. the same continue links should exist, and if they click these there should be a text-only page asking what payment method they want to use, with text links.

5) credit card submission form. same pic of girl should be on here, encouraging them to spend their hard earned dollars cuz she's worth it.

this is what i thought of in the time it took me to write this.. im sure theres infinitely more things that could be done to increase conversions, but lots of test data is needed to know what works and what doesn't.
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