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there are many possible reasons why ratios are declining... maybe what the surfer is looking for has changed... maybe you're not offering what your surfers are looking for... or the surfer has seen it all and/or is satisfied with his 2-3 paysite memberships which give him access to 50 bonus sites... maybe the need to pay for porn isnt as great due to the HUGE amount of free porn out there... i'm sure there are many more possible reasons.
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