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Actually, you can make good money by making the same product and making it look just a bit different.
How many search engines are out there?
How many paysites are out there?
How many tgps are out there?
How many webdesign companies?
How many hosting companies?
Ofcourse, the market will get saturated. However, that doesn't matter much, if you are able to become one of the bigger players. Just be able to pump in lots of traffic, offer something useful to the surfer, have a good domain name, and it will work out.
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