This is a tough one, for a few different reasons. The biggest 2 things you have to worry about with a product like this is traffic leaks and branding complications and confusion. Since you did not directly reference those 2 things, i won't get into my opinion on why they are an issue.
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Originally Posted by AlmightyJim
1. I have FREE content feeds, not leased, to give away to paysites, freesites and adult date sites to add to their member pages. The sites are paid on the chat upsells so it is a win-win situation. Rather than trying to meet people one IQC at a time how can I get the info out to a larger captive audience?
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If they are branded to you, see what I wrote above. Nothing is "FREE", there is always a trade-off for something, and paysite owners try to avoid upsells usually when the fear they will lose a member to another site or service. So before i can properly address this question I'd need to know more about your product and how hard you push the upsell on your side.
As far as talking to people on ICQ, if you are not comfortable with that, you'll have problems nourishing relationships in this business. Look for other more direct approaches to contacting people int he event ICQ is not working out for you. Use ICQ as a way to get a name and number or an e-mail address. If you can make personal contact with the person do so as soon as possible. On the phone, at a show or gathering, mail them a nice little gift with a sales pitch, whatever...
Also look at advertising on the different boards and resource sites. Do you do link or banner exchanges with other programs and webmasters? Do you have an advertising budget for magazine (XBiz, Klixxx, AVN) or online e-mag. exposure? Many many free and cheap ways to get the word out, you just have to be creative!
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2. Once they agree to add our content it takes about five followups to get them to go to our site to register and then when they receive our link codes it's another set of followups to get the links on the homepage?
Any suggestions are greatly appreciated. 
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I was in the same boat a lot once with your #2. What I did was set up several pages (3 I think) all with different levels of technical information on them. Depending on who I was dealing with and there technical knowledge, i pointed them to a page once the deal was done that walks them through every step of the installation procedures complete with detailed text and screenshots of the product being added to the member area. When you do this, it leaves no questions (or at least very few) that they put off doing it because they need answers. If you provide as much information upfront for them to draw on, your follow-ups will turn from asking them to follow through, to asking how much they made!
