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From the article
"Many of these search engines have near zero editorial integrity," Ruskin said. "If (listings) are for sale, the public ought to know; then they are not search engines but ad delivery mechanisms."
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It makes sense to me. If you advertise yourself as an unbiased catalog of web sites, and then return paid listings and dupe the surfer into thinking that those results are the most relevant, then that's misleading.
It seems that the only real change that's going to be made is that they won't be allowed to call the paid listings "featured sites" anymore, they'll now have to be called "sponsored links"
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