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Originally Posted by enter »
Well, first off, ad firms that compete and bid on jobs or do presentations are doing so in hopes to gain a 6 or 7 figure contract. It's not worth a designers time to write up a proposal for a $1,000 gig. Especially since if they're any good, there's another job waiting for them anyway.
As for your points about fancy design and price being the only criteria.. that's true of most. A lot of people just care about price and they ultimately pay more in the long run when they realize the low end design they bought sucks and need to pay for another one. That's why I don't see outsourcers as a threat. Most are so bad that anyone who uses them eventually realizes they need a real designer.
I've actually done hosted galleries for a lot of programs who were referred to me by other programs who had success with my designs. My portfolio is just there as a sample. I think designers who actually know this business and have proved it will always have work and the rest will be forced to scour gfy for any shitty job they can find.
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Just a point of topic of course.
Though if various design companies are charging say 500.00 (just an easy number folks) for a simple tour. Why would it be so outlandish for them to show a mock up base idea (1 page) of what they have in mind. That would typically only run about a fifth of the design cost typically (retail) and as many know a lot of buyers are repeate buyers once they find someone that works well. Just a thought of course or a point to talk about. I have after all had 10.00 banner jobs turn into 1000.00 design jobs before.
As you did say word of mouth does work wonders as well. Though that also can be a double edged sword. Sometimes buyers do not wish to disclose who made the promo material or tour, or how well that designers stuff is doing out of fear that the competition may also use them.
I just find it odd that once the money and the psd or image files change hands the deal is done, it is now sink or swim for the buyer. Though yes if the stuff works well the designer will get rehired often enough which is a plus, but it makes the buyer take all of the real risk.