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"No you dont - Im sorry but Yahoo offers the Content Acquisition Program which puts xml feed directly into the organic search results - and the better you are at SEO'ing it the better youre gonna rank - but anyone that signs up for their advertising programs can do it"
wrong. Yahoo/inktomi and all its feeder portals have a trusted feed program which allows you to put thousands of pages into its database which of course float to the top of any related search result and they charge the trusted feed client a PPC rate. I know this as i use to have a contract with them and worked for companies even before that who also had contracts. Its much harder to get them now but chip from wildline corp does it properly. Inktomi love him.
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