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Originally Posted by vvq
how is this any different than adwords or any other ppc advertising? you can display any url and send your traffic to any url. you're always competing with ppc advertisers. these just happen to look like natural search results. which you can pay for with yahoo.
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because no ppc campaign allows you to use your competitions domain in your ad.
i.e. your not going to see an ad like this
Playboy magazine website
www.playboymagazine.com
but when click goes to hustler magazine..
Not only that but it seems like they are using "his" rank.. it would be oe thing if they "included" a paid listing , but they have replaced his "paid listing" with an affiliates ad..
The point being.. before the owner of the program was getting those signups for "free" with no affiliate percentage being paid, now he is paying an affiliate for the very same traffic he was getting for free.