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Old 11-18-2005, 10:53 AM  
CDSmith
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Amway formed their affiliate-based corp in 1959. I believe there were a few franchise-based businesses out there before that time though, like Kentucky Fried Chicken. Any company with a franchise business model would be considered as a form of affiliate-based business.

Hard to say who first took the concept to the web. I would be surprised if it was a porn company though, there are plenty of mainstream affiliate programs out there that have been online for quite some time.
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