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Roger, my two cents...I would keep secret the part that they have to dig for the panties. That's a signup killer. Focus more on the kit itself and how accurate it is, who uses it, etc. The panty hunting is what may get them thinking "what if I get caught", "what if they used condoms", "is this legit", etc.
Look at all the bigger dick progs. They focus on pics, doctor approvals, guarantees, inches, inches, and more inches. But the secret exersize is really just to beat off 10 times a day. And since you are shipping a product, I would expect it would be more difficult for them to charge back than a bigger dick prog.
Anyways, good luck.
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