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lighting is just physics. the main difference between "pro" lighting gear and homemade home depot stuff is the pro lighting gear allows for more manipulation.
humans will look most attractive if you bounce or scrim the light---and there are ways to do this inexpensively also.
but the truth is once you've spent a few weekends playing around constructing homemade hardware store stuff you will find that the time, money, and energy expended would be better utilized by going to ebay and making deals on pro gear.
ebay pro lighting can be found for 20-50% of new pricing and there's LOTS to choose from---pros are always trading up and dumping old equipment.
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