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I hypothesize that if you were only doing opt-in emails with remove links, you would get zero traffic. I used to think spamming was no big deal until I started getting so many hoodia offers it takes me 30 minutes to filter them out of my normal email. After I bought a couple houses I get about 4000 emails a day telling me I'm approved for a refi at 1.9% interest. I hate you guys now.
Spammers are going to prison in large numbers these days. I'd be careful if I were you.
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