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There's no need to worry that your affiliates could outbid you, or drive up the costs of your PPC advertising because the most important thing to remember about your affiliates is that they're your business partners, working with you to market your product or service. Competing with them for a top spot is counterproductive, especially since your goal is to occupy as much of the search engine results page as you can with links to your site.
If your affiliates are taking the initiative to advertise on your behalf in the PPC search engines, don't waste your money outbidding them. Instead, check to see how much your competitors are bidding on keywords and spend your time and money keeping ahead of them. Your goal should be to outbid your competition, not your affiliates, for top placement in the PPC search engine results
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